Correcting a Failed Marketing Strategy |
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Low conversion rate is a problem that companies thrive to solve as soon as possible. If you are among those companies that are facing this issue then let me tell you one thing, you are not alone! There are a lot of things that could be done to get your business back on track. One way you can do it is by retargeting. Retargeting is a form of marketing strategy that helps businesses target the audience that they have previously interacted with. These are the people that visit your website but for some reason do no convert. Retargeting focuses on aiming their attention on these customers that have previously shown some interest in your website, with a hope that they might return to your website and make a purchase. If you want to implement this strategy in your company but are totally lost, following are some easy methods that would help you in retargeting your audience.
Social Media One of the easiest methods used for retargeting is social media retargeting. This method has recently started to gain attention due to the advancements in technology. These ads are featured on social media sites such as Twitter, Facebook and Instagram. Alternatively, businesses can even make use of board retargeting but a personalised approach is more valuable. This is because; people today wish to see ads that are relevant to them. Thus, retargeted ads are used, as they are highly personalised and relevant. The only thing businesses need to keep in mind while choosing the platform(s) is the social media behaviour of the targeted audience. Video If you observe, people usually spend a lot of time seeing videos online. According to YouTube, almost 1 billion videos are viewed everyday and this is just on the mobile devices. For this purpose, video retargeting should be taken into consideration. This is even known as video remarketing. In this, companies get to choose the format of the ad and how they wish to display it. Companies can choose to show the video ad before a video or go with a banner ad or display ad that will show at the bottom or alongside the video. However, videos are certainly not for every niche. Companies that are not able to produce high quality video content should stick to the traditional methods of retargeting. Developing a great video can be very successful but the bad ones can produce a negative impact on the company. If you are among the companies that can develop high quality videos, then this retargeting technique should be on top of your list.
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